To expose results worth of four pages in the search results, Google introduced continuous scrolling in 2021. When it was announced, many in the SEO community welcomed the move as it exposes more websites to the user without a need to click. Continuous scrolling strategy worked well for the social…
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Keep an Eye on User Engagement Metrics in Google Analytics
Most of the business owners’ and analysts’ thoughts revolve around what they find under Sessions and Conversions in Google Analytics. They knew the importance of those metrics and what the movement of those can do to their business. Building strategies to increase the sessions can increase the conversions and thereby…
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2024 Off Page SEO Strategy. How Accurate is Yours?
Search Engine Optimization is the process of optimizing the website to push it up in SERPs. It can be divided into two areas, on-page optimization and off-page optimization. While on-page optimization involves anything to do with the changes to the website, off-page SEO strategy involves the tactics outside the scope…